Google Ads Agency for B2B SaaS
We manage Google Ads campaigns for B2B SaaS companies, focusing on structuring accounts to target relevant search intent and support lead generation.
Structuring Campaigns for SaaS Buyers
For B2B SaaS companies, understanding search intent is important. Our intended clients are software companies looking to refine their paid search strategy. The business problem is that poorly structured campaigns can consume budgets rapidly on irrelevant clicks. If left unresolved, this leads to inefficient spend and high acquisition costs. As a Google Ads agency, we focus on structuring campaigns to capture relevant search traffic and direct it to appropriate landing pages.
Dadhich Art Agency serves international clients remotely from India, managing ad accounts for SaaS companies. We ensure clear reporting and coordinate through an agreed communication channel.
For SaaS companies, the buying situation for Google Ads focuses on capturing high-intent search traffic in a highly competitive bidding environment. The massive business risk is exhausting marketing budgets on poorly targeted keywords that generate traffic but zero qualified trials. Our precise deliverables include granular campaign structuring, custom high-converting landing pages, and continuous bid optimization strategies. Decision-making considerations should prioritize accurate conversion tracking, robust attribution modeling, and scalable budget allocation. Our strategic process involves exhaustive keyword research, competitive gap analysis, and rigorous A/B testing of ad copy. Scope exclusions generally cover the organic SEO optimization of the entire website or backend sales team training. Client responsibilities require providing detailed buyer persona insights and maintaining the quality of the core software product. International remote collaboration utilizes shared analytics dashboards and scheduled performance strategy briefings. Pricing factors are influenced by the total managed ad spend and the complexity of the targeted global markets. Post-delivery, our measurement approach rigorously tracks the Cost Per Acquisition (CPA), trial-to-paid conversion rates, and overall Return on Ad Spend (ROAS).SaaS PPC Deliverables
Our deliverables include keyword research, campaign structuring, ad copywriting, bid management, and ongoing account maintenance. We provide monthly reporting on campaign performance metrics. Strategic considerations include understanding the distinction between informational queries and high-intent software searches.
Scope boundaries: We manage the Google Ads platform strategy and execution. We do not provide the underlying SaaS product development, handle inbound sales calls, or manage organic social media. We do not claim or imply guaranteed conversions or a specific ROAS, as results depend on market demand and product-market fit.
Our Google Ads Strategy
Our process begins with Audience & Keyword Research. We then focus on Campaign Architecture, separating brand and non-brand queries to control budget allocation. We work on Ad Copy Optimization and review Landing Page Alignment to ensure relevance. Finally, we engage in Continuous Optimization based on search term reports.
We believe in transparent pricing, typically structured as a flat monthly retainer or a percentage of ad spend, depending on complexity. Details are available on our Pricing page. You can see examples of the types of SaaS companies we have worked with, like EdPrime, in our Work portfolio. Explore the Solutions hub for more services.
Frequently Asked Questions
Frequently Asked Questions
Common Questions
Everything you need to know about our services.
International Client Information
Pricing & Payments
- Primary project currency: USD (INR available for Indian clients).
- Landing-page projects start at $500 (basic single-page design and development).
- Full website projects start at $2,000.
- Custom quotes for larger websites, web apps, branding, and retainers.
- Standard structure: 50% advance, remaining per milestones.
- Initial advance is non-refundable after kickoff; completed milestones are non-refundable.
- Cancellation billed according to completed work and resources.
Available international payment methods are confirmed in the proposal and invoice based on client country and project setup.
Operations & Timelines
- English is our primary communication language.
- Team operates from India Standard Time (IST).
- Async collaboration available worldwide.
- Scheduled meeting overlap for UK, Europe, UAE, Singapore, Australia, and selected US time zones.
- Typical timelines: Landing Page (2–4 weeks), Brand Identity (3–6 weeks), Marketing Website (4–8 weeks), Complex Web App (8–16+ weeks).
- Final timelines depend on scope, feedback, integrations, and content.
Discovery & Delivery Process
- Discovery call
- Brief & goals
- Scope, timeline & proposal
- 50% advance
- Execution & milestones
- QA & launch
- Final handoff & support